SamuraiGo sushi delivery
UX RESEARCH . UX DESIGN
My Role

User Experience Designer responsible for:

  • Conducting competitive analysis by examining competitor websites.
  • Interviewing our target audience, individuals who order food online or dine out.
  • Creating and administering user surveys online.
  • Participating in the development of user personas.
  • Collaborating on UI sketching and ideation.
  • Crafting user flow diagrams.
  • Creating a mid-fidelity prototype.
SUMMARY
The genesis of this project predates the pandemic, rooted in the ambition to enhance the sushi preparation service, empowering clients to place orders autonomously while maintaining exceptional standards. The client prioritized a robust and seamless solution that catered to both customers and restaurant staff. The overarching business goal was to develop a mobile-focused website with a strong emphasis on usability, aimed at augmenting order volumes.






369 hours
UX research and design
Food Delivery
Mobile
Industry
Platform
Crafting a mobile-first food delivery website that offers prompt sushi delivery to your doorstep, complete with top-notch packaging. Partnering with SamuraiGo Sushi and Fish Restaurant, we aim to deliver an unparalleled user experience, ensuring seamless ordering and satisfaction with every bite.
PRODUCT
RESEARCH
METHODS:
  • Primary research
  • Competitive research
  • Stakeholder interviews
  • User research
  • Quantitative studies
  • Testing with 6 users
To comprehensively understand how to bring this idea to fruition and effectively convey it, our initial step was to delve into analyzing our client’s objectives, assessing the market landscape, and scrutinizing user behaviors regarding online food ordering. Crucially, we needed to pinpoint our primary target audience and acquire deep insights into the preferences and habits of our prospective users.
PERSONAS
RESEARCH RESULTS
Competitive UX Analysis report you can check here
We've diligently studied and analyzed all our research findings to identify the most crucial needs, pain points, and habits of our target users.
01
For occasional cooks, it's frustrating when ingredients are missing, and storing unused items isn't practical.
02
For those who cook on weekends or occasionally, it's frustrating when they lack all the ingredients, and storing unused items isn't practical.
04
Cooking at home is often challenging due to time constraints.
03
Users do not want to make too many decisions and and have limited patience.
05
ARCHITECTURE
Simple architecture, clean and intuitive interface, layered components and selected customization possibilities
SOLUTIONS
We aim to deliver a solution that is simple yet highly functional and adaptable, enhancing SamuraiGo's ability to thrive amidst fierce competition, align with market trends, and ultimately, exceed client expectations


08
RESULTS
  • Competitors Features Matrix, based on the Market & Competitive Research Findings
DELIVERABLES
  • Personas, Questionary results
  • User flow and Architecture
  • Middle fidelity UX design website