SmashingConf
UX RESEARCH UX DESIGN
How we helped Smashing Conference improve website usability and increase sales of workshops.
UX RESEARCH UX DESIGN
How we helped Smashing Conference improve website usability and increase sales of workshops.
BUSINESS OBJECTIVES
User acquisition, especially large companies, universities to buy online educational products: online workshops and video course+training package.
01
Add an maximum sells of video courses and ideo course + training packages.
02
Explore interesting and engaging formats that would bring people to sign up for the workshops
03
Reinforce the quality of the product.
04
RESEARCH
User goals, their specific needs, features they value the most and pain points they usually encounter
Product requirements and features
User roles
Product requirements and features
User roles
IN DEPTH INTERVIEW WITH 10 USERS TO DETERMINE:
Allowed us to evaluate the current state and conditions, study the platform, understand how it operates, it problems and business needs
BUSINESS OWNER INTERVIEW:
Usability of competitive and alternative solutions
Needs of the TA and other potential users
to find insights for building efficient solutions
Needs of the TA and other potential users
to find insights for building efficient solutions
MARKET & COMPETITIVE ANALYSIS TO ASSESS:
Study user’s habits for online workshops buying
Learn as much as possible about users
Identify the problems platform had
Learn as much as possible about users
Identify the problems platform had
SHADOWING WITH 5 NEW USERS TO:
Check and validate new implementations
USABILITY TESTING WITH 5 NEW USERS TO:
58 answers to gain information and insights
QUESTIONNARIE
FINDINGS
It is not possible to buy a workshop for a third person (so that all information on the course comes to the workshop participant).
We have been studying and analyzing all our research findings to identify the most critical needs, pain points and habits of our target users
01
Nobody perceives clickable icons at the top as buttons
08
The course description is missing important information. It is not clear that there is live feedback at the UX training, recorded lectures. "It’s not clear what workshop includes".
02
The lecturer's page does not contain important information for the user: a list of his courses, the company where he work..e.t.c.
04
Confusing user flow workshop purchase with unnecessary extra step.
03
Users cant not see the difference and difference between ordinary workshops ux training.
05
Users do not understand the names Master Sheff and Souse Sheff
07
Companies need customized training for their teams.
09
There is a need of user account with a list of his trainings and certificates
06
SOLUTIONS
Mane Page Restucturising
- Optimizing home page with workshop cards.
- Adding important attributes on the workshop card
- Optimizing header and menu structure.
- Simple architecture, clean and intuitive interface
Effortless User Experience
- Through simplified user flow and exploring information on the platform, simplified authorization.
- Structuring information on the workshop page.
- With a streamlined user workshop purchase flow, streamlined authorization.
Removed unnecessary list of other workshop in the checkout flow
Checkout steps
- Through simplified user flow and exploring information on the platform, simplified authorization.
- Structuring information on the workshop page.
- With a streamlined user workshop purchase flow, streamlined authorization.
