BuyArt
UX Research, UI/UX Design
BuyArt is a high-end, next-gen NFT platform focused on the future of digital collecting — merging immersive technology, UX-led design, and clean minimalism for art lovers and Web3 collectors. It is Web3 NFT Marketplace & Gallery Platform.
BUSINESS GOALS
Redefine the NFT Art Experience. Move away from transactional, crypto-heavy marketplaces and toward emotionally rich, curated experiences that feel like online exhibitions.
01
Build tools and spaces (like private rooms, storytelling-driven artwork pages, and loyalty mechanics) to increase lifetime engagement and repeat purchases from culturally invested collectors.
02
Empower Artists with Monetization & Control. Offer creators fine-grained control over their drops, pricing, presentation, and access, helping them build direct relationships with patrons and retain more value.
03
Lower the entry barrier for new users by making wallet setup, minting, and ownership flows simple, transparent, and jargon-free — essential to growing the user base beyond early adopters
04
WE CONDUCTED A DEEP-DIVE DISCOVERY THAT INCLUDED:

1. User Interviews
  • Conducted 15 in-depth interviews with digital collectors.
  • Spoke with 10 NFT creators to understand pain points in minting, promotion, and royalties.
  • Key Insights:
  • Collectors wanted better discovery tools (e.g., trend analytics, artist spotlights).
  • Artists struggled with complex wallet setups and lack of promotional tools.

2. Competitor UX Audits
  • Analyzed platforms like SuperRare, Foundation, OpenSea, and Lona.
  • Identified gaps:
  • Overwhelming interfaces with excessive crypto jargon.
  • Poor artist-branding capabilities.
  • Lack of personalized collector insights.

3. Web3 Onboarding Testing
  • Tested wallet connection, minting, and bidding flows with new users.
  • Findings:
  • Gas fees & wallet setup were major drop-off points.
  • Users preferred guided tutorials over self-exploration.
PERSONAS
PRECISION COLLECTOR INSIGHTS:

Understanding audiences with intent
Advanced analytics help artists identify the types of collectors engaging with their work — style, price preference, browsing behavior — enabling more informed creative and promotional decisions.

Accelerated Collector Loyalty
Fostering meaningful patron relationships
From automated thank-you messages to loyalty badges and early access drops, the platform helps artists turn buyers into long-term backers.

Tokenized Room AccessPrivate exhibitions for VIP collectors
Artists can gate specific gallery rooms using NFTs or tokens — enabling ultra-personalized previews or events for high-tier supporters.
For Collectors
  • Immersive Gallery UI – Exhibition-style layouts with artist narratives.
  • Advanced Analytics – Real-time trend data & portfolio performance.
  • Simplified Transactions – Jargon-free bidding & L2 support for lower fees.

For Artists
  • No-Code Minting – Streamlined process with gas fee estimations.
  • Artist Dashboard – Sales analytics, royalty tracking, and patron insights.
  • VIP Collector Tools – Token-gated exhibitions for high-tier supporters.

For Onboarding
  • Guided Wallet Setup – Step-by-step tutorials with social recovery options.
  • Progressive Disclosure – Hide advanced Web3 features behind simple toggles.
KEY UX SOLUTIONS